Agile marketing for edtech providers
Many founders struggle to move beyond founder-led sales, even when hiring a sales team. Here is what you need to do to empower that sales team to sell without you.
Startup companies risk a slump in sales if they base their growth strategy solely on their experience with their early adopters. Investing in marketing can help avoid the slump and maintain needed growth.
A 3-tiered approach to deploying and launching fixes and enhancements can improve the GTM process for SaaS companies and provide marketing opportunities that are often overlooked.
Without effective marketing and a GTM process, the drive to “just ship it” can lead SaaS providers to miss out on the marketing opportunities and operational readiness that are inherent benefits of the software launch process.
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