The TLDR version…

My name is Rich Caccavale and I have over twenty years in the educational technology industry, much of it doing software product marketing. I am currently the Vice President of Marketing at Echo360. This site is where I write about musings on my profession in hopes that others may gain some insight by my experience. The name of the site is a nod towards the The Manifesto for Agile Software Development, a document that changed the way software is developed, but also how it is launched and marketed.

You can check out my professional credentials on my LinkedIn profile.